The Monarca Spirits Company is dedicated to the import and export of the finest distilled Ultra- premium Tequila Spirits. The company was founded by Juan-Carlos Hector (President & CEO) who was born in Havana, Cuba in 1969. Mr. Hector departed Cuba in 1980 and moved to Costa Rica with his mother and brother. In 1987, Mr. Hector moved to the United States where he helped his father grow the family business. Mr. Hector earned a degree in Computer Science from Florida Technical College, Information Technology from University of Phoenix, and a Certificate of Masters of Science from George Washington University in Washington, DC.
Mr. Hector’s passion and love for the international market allows him to dedicate his passion to his family’s business traditions and model his personal relationships with his clients. Under his leadership, the Monarca Spirits Company has stimulated attention to the importing, exporting, marketing, and distribution of Ultra-premium of Spirits.
These products are directly imported by the company’s importing division exclusively, and have been approved by overseas suppliers for the United States (a portfolio that includes distilled spirits). The Monarca Spirits Company is licensed to import, export and distribute the Ultra-premium Spirits in the United States and worldwide by the United States Government. The Company has a strong professional relationship through a network of medium-to-large size reliable wholesalers, State controlled agencies and retailers. Products are distributed in various States ranging from upscale fine wine retailors, liquor stores and State controlled retail outlets.
The Monarca Spirits Company is determined to promote broader brand recognition and a special effort is being made to increase placement on premises such as bars, restaurants, and clubs in the Metropolitan area. As a global company, we strive for long-term relationships with its vendors and to maintain a high quality of Ultra-premium Spirits.
The Monarca Spirits Company uses a range of marketing strategies and tactics to build brand equity and increase sales including market research, consumer and trade advertising, price promotions, point-of-sale materials, event sponsorship, in-store and on-premise promotions, and public relations, as well as a variety of other traditional and non-traditional marketing techniques to support the sale of our brands. While dedicating a constant effort to creating brand awareness and loyalty among the end consumers, the Company places a special focus on marketing our brands to distributors. The Monarca Spirits Company welcomes any suggestions from our partners as the need might arise. Please refer to the links below to learn more about our services and our Ultra-premium Spirit brands.